The allure of hedonic versus utilitarian food temptations featured in advertising appeals

Published April 26, 2012
Author(s)
David J. Moore
Article Info
Volume 8 2012, Issue #1
TO CITE

689 Views
583 Downloads

References
0
Tables
0
Figures
0

Download Preview

Close

Innovative Marketing

Innovative Marketing

COOKIES
The cookie settings on this website are set to 'allow all cookies' to give you the best experience.

If you continue without changing these settings, you consent to this Read more

Accept