The Value - Brand Trust - Brand Loyalty Chain: An Analysis of Some Moderating Variables

Published June 30, 2006
Author(s)

Link to ORCID Index: https://orcid.org/0000-0002-3132-4388

Kurt Matzler
, Sonja Grabner-Krauter , Sonja Bidmon
Article Info
Volume 2 2006, Issue #2
TO CITE

896 Views
1227 Downloads

References
0
Tables
0
Figures
0

Download Preview

Close

Innovative Marketing

Innovative Marketing

COOKIES
The cookie settings on this website are set to 'allow all cookies' to give you the best experience.

If you continue without changing these settings, you consent to this Read more

Accept