Three-tiered sponsorship: a study of decision heuristics across multiple levels of sport sponsorship

Published July 29, 2013
Author(s)
William J. Rowe , Mark E. Moore , James E. Zemanek , Jr
Article Info
Volume 9 2013, Issue #2
TO CITE

572 Views
529 Downloads

References
0
Tables
0
Figures
0

Download Preview

Close

Innovative Marketing

Innovative Marketing

COOKIES
The cookie settings on this website are set to 'allow all cookies' to give you the best experience.

If you continue without changing these settings, you consent to this Read more

Accept