Hanna Sereda

The development of information and communication technologies in the conditions of a new, digital economy naturally transforms the sphere of management and social and labor relations, and non-traditional forms of employment and labor organization are spreading. Quarantine measures taken by governments in connection with the COVID-19 pandemic, as well as the war on the territory of Ukraine, have become catalysts for the spread of remote work. The function of human resource management (HRM), performing an important connecting role of coordinating the interests of employers and employees, organizing the labor activity of personnel, itself becomes an object of transformation of labor modes, which requires prompt study of this phenomenon. A survey of HR-specialists of Ukraine in various industries, professional specializations and age groups revealed the prospects of remote HRM due to the availability of material and technical base, software and existing experience of "emergency" transfer to remote mode. At the same time, the existing socio-psychological barriers (prejudices of management, lack of informal communication, emotional defects in communication in the online work format) will contribute in the future, according to the majority of HR specialists, to the spread of a mixed work format in its various forms: distribution of working time for work in the office and outside the office; fixing the format of remote work for some categories of personnel and maintaining the traditional format for others; transition of some industries to remote employment. The results revealed actualize the need to search for scientific, theoretical and practical solutions to overcome obstacles to the development of remote work (including HRM) in the new economy.

Implementing performance management systems, including the KPI (Key Performance Indicators) system, at the university level faces many difficulties. The study aims to determine the problems of formation and implementation of the system of KPIs at the HEIs (higher education institutions) level based on the case study. Methodologically the study is based on the analysis of the case of the KPI system implementation at Vasyl’ Stus Donetsk National University (Ukraine) using a 3-year project survey of managers and employees of structural units about self-analysis of deviations and perception of each performance indicator. The essential subjective factor – irrational participants’ behavior – is demonstrated, reflected in their resistance, fear, and lack of acceptance of innovations in assessment processes, which needs to delineate tools for effective KPI system implementation (reduction of its negative influence and growth of the personnel loyalty). The main organizational obstacles that reduce such a measurement system’s efficiency are incomprehensibility, difficulty of evaluation, non-influence or independency of indicators from the efforts of respondents, poor communication, and motivation to achieve them. The analysis results allowed providing the recommendations that could contribute to the formation of reflexive and active management culture in the strategic management system and a culture of productive dialogue through vertically and horizontally management interaction.