Lesia Hariaha

Type of the article: Research Article

Abstract
The freelance economy opens new ways for direct interaction between freelancers and customers without intermediaries. This study aims to systematize the forms of the freelance economy in the context of Industry 5.0. A structured review methodology focusing on technological progress and human-centric solutions of the freelance economy is used. Freelancing and Industry 5.0 are closely intertwined and complement each other, forming new economic models and work processes. Their relationship lies in the combination of technological development and human creativity, which allows for the formation of efficient and flexible economic structures. Personalization and customization of consumption within Industry 5.0 promote the freelancing (individualization) of the production sphere, building a win-win strategy both for consumers and producers. Freelancing economy focuses on information processing of work, enables remote communications, promotes creativity of work, provides opportunities for the synergistic combination of human cognitive abilities with AI, ensures the development of personalization and customization of consumption, and contributes to the social development of workers. The structure of the forms of the freelance economy is characterized by the integration of decentralized financial systems, the use of artificial intelligence and blockchain, and the transition to new forms of labor organization based on global digital platforms and self-regulated organizations. One of the key barriers to the freelance economy is the lack of legal regulation of cryptocurrencies and decentralized autonomous organizations (DAOs), as well as the associated cybersecurity risks. To summarize, the significance lies in creating a more adaptive, flexible, and decentralized labor market that meets the challenges of today’s digital world.

Acknowledgments
This research was funded by a grant “Fundamental grounds for Ukraine’s transition to a digital economy based on the implementation of Industries 3.0; 4.0; 5.0” (No. 0124U000576) and “Digital transformations to ensure civil protection and post-war economic recovery in the face of environmental and social challenges” (No. 0124U000549).