Maria Nathalia A. Luhukay

Type of the article: Research Article

Abstract
The purpose of this study is to analyze the roles of knowledge management and digital marketing in improving the perfor-mance of local food home industries (LFHIs), which are crucial to strengthening regional food security and community in-comes in the Indonesian archipelago. However, LFHI performance remains hampered by limited digital adoption and integration of knowledge. The analysis was conducted in Maluku Province, particularly Central Maluku Regency, Tual City, and Southeast Maluku Regency. A total of 101 entrepreneurs in Central Maluku, 336 in Southeast Maluku, and 336 in Tual City were identified. Data were analyzed using SmartPLS-SEM. The coefficient of determination (R²) was 0.523, indicating that collaboration networks, marketing capacity, consumer satisfaction, digital marketing, and knowledge management explain 52.3% of the variation in LFHI performance. In comparison, factors outside the model influence the remaining 47.7%. Model fit was confirmed by NFI = 0.852 and SRMR = 0.078, indicating an acceptable fit. The t-statistic results suggest that collaboration networks significantly influence digital marketing and knowledge management, whereas consumer satisfaction has no significant effect on either. Both digital marketing and knowledge management significantly enhance LFHI performance, whereas marketing capacity significantly influences digital marketing but not knowledge management. The results indicate that locally embedded collaboration and knowledge-sharing practices drive digital transformation. The study provides a practical development model to strengthen food-based MSMEs in archipelagic regions.

Acknowledgment
We want to express our gratitude to the DPPM Ministry of Higher Education, Science and Technology for providing research funding to support our research activities in 2025, as outlined in contract No. 096/C3/DT.05.00/PL/2025, dated May 28, 2025.