Oleksandr Velychko

For the past few years, major progress in providing academic autonomy to Ukrainian universities has been made. However, a large number of universities even now remain the establishments with post-Soviet bureaucratic type of organization of management. As a result, a severe and complicated system of control over current activity has been supported, which requires from scientific and pedagogical workers not only to work effectively, but also to keep the set of rules and procedures. The purpose of the research is to search for possibilities of efficient application by modern universities of flexible matrix structures of management while forming their own internal system of quality control. Threats from bureaucratic management have been generalized for competitiveness of a modern university at the market of educational, scientific and consulting services. The concept and methodology on de-bureaucratization of the system of quality in higher education on the basis of the process approach of the theory of management and rationalistic logistics obtained further development. The mechanism of management of quality at the operational level of the university through integration of the segment-focused approach, system of grading and matrix organization of regular processes has been improved. Ways to apply matrix structure the middle and low levels of managing university have been suggested. Author’s recommendations have been provided towards rating evaluation of work of departments and their segment-focused structural organization. The matrix structure of management of quality of carrying out the temporary research project in the university under the conditions of the budget commission has been developed and practically tested.

Integrated decisions in the system of the marketing logistics are the main resource for providing the efficient management of the value chain. Moreover, there is not a sufficient number of methodological approaches, which could use in complex the principles of the integrated modelling of decisions in the operational systems “procurement marketing – supply logistics” and “sales marketing – distribution logistics”. Considering that fact, the methodology of selecting strategic alternatives based on the integrated modeling in separate marketing logistics chains and in stage-by-stage formation of the supply chain participants has been developed in the article. The research is based on the application of the AHP method and the method of planning “dual sourcing” (70/30) for grounding the selection of the supply strategy at the market of material resources; methods of optimal planning according to Bayes criterion, linear programming and logistics modelling – for grounding the selection of the managerial decisions on the strategy of distributing the ready produce. The research covers, firstly, grounding the essence of the marketing logistics through the systemic approach to identification of its main and servicing business processes; secondly, improvement in the process of planning decisions in the procurement marketing system by adding the procedure of the logistical selection of the hierarchical estimation with a different degree of advantages in alternative supply strategies; thirdly, formation of the cascade integrated approach toward selection of the alternative distribution channels for the finished produce by estimating the complex marketing effect and application of the logistical model of optimal distribution.

Development of the system of ensuring quality in higher education of Ukraine grounded the creation of such management subject as a guarantor of the educational program. However, a formal understanding of the role and uncertainty of the guarantor’s status in the contemporary area of managing higher education institutions became the widespread consequence of those innovations. Considering the stated above, various models of managing the quality of educational programs with the help of the guarantor have been developed in the research, and conditions for efficient application of such models in Ukrainian universities have been grounded. The research is based on the application of the strategic analysis method GAP for identifying issues and features of organizing management in systems of internal quality assurance in universities, and methods of modeling and graphical analysis method for creating alternative management systems in educational programs with and without such professional educational-scientific structural subdivisions as departments. As a result, the developed models include the rational organization of management of educational programs under the conditions of centralized and decentralized systems of internal educational quality assurance provision. For instance, it could create favorable conditions for decreasing bureaucracy and repetition of functions in the management system of universities and lead to the realization of the individual potential of guarantors as managers-experts in educational programs.

Acknowledgment
To the National Agency for Higher Education Quality Assurance for the possibility to take part in accreditation expertise and consulting evaluation of educational programs in universities of Ukraine. The research was carried out also within the context of the tasks of Ukrainian-American international project “Program of professional development of them managerial staff in Ukrainian universities,” which was initiated by the investment company “Rayter Inc.” (The USA). In addition, we are thankful to the Czech Development Cooperation support, which allowed this scientific cooperation to start (through projects: “Strengthening scientific capacities and cooperation of Ukrainian universities in AgriSciences” and “Interuniversity cooperation as a tool to improve the quality of selected universities in Ukraine”).

Nowadays, the procedures for stimulating the improvement of the quality of higher education in Ukraine are mainly based on periodic expert evaluations. Besides, existing metrics of university efficiency are usually imperfect due to the frequent negative effects of Campbell’s Law and Goodhart’s Law. In addition, the war significantly limited resources for external quality assurance of educational programs. Given this, the aim of this paper was to develop a methodology for an additional self-regulation system of continual improvement of the quality and efficiency of educational activities of Ukrainian universities. The study is based on the advantages of the quantitative approach, measurement methods, and algorithmization in the management system of higher education. As a result, key indicators for the formation of national rankings have been developed by different segments. Moreover, the study elaborated algorithms and mechanisms to constantly encourage higher education institutions to improve quality and efficiency. The paper proposes preventive procedures to reduce the negative effects of unfair achievement of key performance indicators. The result of applying the methodology is additionally acquired or partially lost by the university the volume of license rights for the training of specialists in the current year. This will help curb the process of mass education with a low level of quality. In addition, the proposed system will balance the weaknesses of the accreditation expertise procedure, as well as actively stimulate the independent striving of each educational program for sustainable development and continual progress.

Acknowledgment
To the Armed Forces of Ukraine (https://www.mil.gov.ua/) and the democratic world (https://bit.ly/3BLtuem) for the protection of the future of the Ukrainian State and its people. To the National Agency for Higher Education Quality Assurance for the possibility to take part in accreditation expertise and consulting evaluation of educational programs in universities of Ukraine (https://en.naqa.gov.ua/). Also, the appearance of this alternative idea was facilitated by the declared goal of the World Bank project “Ukraine Improving Higher Education for Results” (ID P171050), namely: to improve the efficiency, conditions for quality, and transparency in Ukraine’s higher education system (https://bit.ly/3vpx2iM).