Salma Al-Shammari
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Enhancing banks’ HR service quality through digital transformation: Investigating the moderating role of human-AI collaboration
Type of the article: Research Article
Abstract
The study aims to investigate the effect of the digital HR transformation on the quality of HR services delivered in Saudi commercial banks and to determine whether the human-AI collaboration climate moderates the relationship. The relevance of the study is predicated on the reality that the trend of digitalizing HR processes is growing, and it is a strategic requirement that such developments find their way into the practical outcomes of services delivered to a bank’s staff. The research used a quantitative cross-sectional survey to study the staff at the headquarters of ten Saudi commercial banks in Riyadh. Structural equation modeling was employed to test the study’s hypothesis to verify the measurement structure and test the hypothesized structural paths. The empirical results show that the effect of digital HR transformation on the quality of HR services is positive (b = 0.487, T = 8.392, p = 0.001). Attitudes towards human-AI cooperation also play a statistically significant moderating role (b = 0.138, T = 2.142, p = 0.033). This means that the positive environment of human-AI interaction boosts the contribution of digital HR systems to the service delivery process. The results show that it is important to invest in technology and create organizational climates that make it easier for people and AI to work together. This dynamic offers practical changes that can be implemented by banking institutions to enhance the quality of HR services by aligning digital changes in the strategy.
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