Viktoriia Pysmak

The development of the national economy and its components in modern conditions is increasingly dependent on technological shifts based on innovation. The ability to form and effectively use potential is becoming a decisive factor in enhancing the competitiveness and development of enterprises. The development of managerial capacity will allow enterprises to adapt quickly to new environmental conditions and make effective management decisions. With the transformation of the economic system towards social orientation, there is a transition from outdated forms of enterprise potential management to a new vision of the quality of management potential. Basic approaches to assessing the quality of management potential in its innovative development were formed. The main features of the innovative development of managerial potential were identified. The main features of the development of innovative management potential were determined. A basic structure for management potential innovative development measures was proposed, which regulates that a company’s policy in the field of improving the efficiency of management capacity is a subordinate element of the general strategy of an enterprise, but at the same time it is necessary to monitor the balance between economic performance and social justice.

Improving the logistics service quality (LSQ) requires its assessment to identify appropriate reserves, which actualizes the scientific task of improving the appropriate methodological support for LSQ assessment. The purpose of this paper is to develop a model for assessing the quality of logistics services based on a specified list of criteria, their grouping, and the application of the mathematical apparatus of the fuzzy sets theory.
The study substantiates the expediency of using the fuzzy set method to assess the quality of logistics service and builds an LSQ assessment model that includes 12 criteria grouped into four groups: company reputation, product availability/quality, reliability/flexibility, and consumer service.
As a result of assessing the quality of logistics service, an integral indicator was obtained, which made it possible to determine the evaluations of its components: product availability/quality is rated high; reliability/flexibility – average; consumer service – good; and company reputation – poor. The obtained results indicate that such an aspect of logistics service quality assessment as company reputation needs particular attention, which confirms the modern trend of prioritizing the perception of the quality of logistics service, personal service/contact, and empathy by customers. Therefore, customers’ perception of the quality of logistics service becomes a decisive factor in the competitive struggle in the logistics services market. Moreover, it is a bottleneck in the process of increasing LSQ, which requires further research to develop appropriate management mechanisms.