The Value - Brand Trust - Brand Loyalty Chain: An Analysis of Some Moderating Variables
-
Author(s)Kurt MatzlerLink to ORCID Index: https://orcid.org/0000-0002-3132-4388
,
Sonja Grabner-Krauter
,
Sonja Bidmon
-
Article InfoVolume 2 2006, Issue #2
- 737 Views
-
1059 Downloads
