Knowledge and technology transfer networking platforms in modern research universities

  • Received January 21, 2020;
    Accepted February 17, 2020;
    Published February 21, 2020
  • Author(s)
  • DOI
    http://dx.doi.org/10.21511/im.16(1).2020.06
  • Article Info
    Volume 16 2020, Issue #1, pp. 57-65
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Innovative development of Ukraine is possible due to the introduction of an effective mechanism for the promotion of commercially attractive scientific ideas and developments, which are produced at universities, into the domestic and international markets. It is extremely difficult for research universities to negotiate the transfer of their developments due to the lack of an extensive technology transfer infrastructure where an information system would be in place to exchange technological requests and proposals. The authors demonstrate a modern toolkit for the transfer of knowledge and technology, which is actively used by the international academic community and contributes to the consideration of modern specifics in the organization of innovative marketing in research universities. In the article, the authors analyze the role of social and communication tools, namely media and online social platforms, such as Instagram, Twitter, LinkedIn, or YouTube, or other communication search platforms, including Enterprise Europe Network in the technological transfer of world research universities and Ukrainian university practice. The dominance of positive features in the use of media tools for technology transfer proves its viability for the Ukrainian market. Using the tools of media sector it was proposed to develop a modern strategy for commercializing the results of innovative activities of research universities. The article offers considering the process of bringing to commercially attractive results of experimental research at universities based on the methodology of network marketing and education.

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    • Table 1. Main advantages and disadvantages of using mass media for commercial promotion of university technologies
    • Conceptualization
      Iryna Novikova, Alla Stepanova, Oksana Zhylinska, Oleksandr Bediukh
    • Methodology
      Iryna Novikova, Oksana Zhylinska
    • Visualization
      Iryna Novikova, Alla Stepanova, Oksana Zhylinska, Oleksandr Bediukh
    • Writing – original draft
      Iryna Novikova, Alla Stepanova, Oksana Zhylinska, Oleksandr Bediukh
    • Writing – review & editing
      Alla Stepanova