Marketing potential of the Sino-Russian bilateral agricultural export market

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China and Russia are important agricultural countries in the world. Expanding exports and increasing sales of agricultural products play an important role in the economic development of both countries. To understand the current situation of agricultural exports of the two countries and formulate strategies to expand the marketing of agricultural products, this paper uses the UN Comtrade Database 2009-2018 on Chinese and Russian bilateral agricultural export sales and other trade data to calculate the (expansion margin) and (price margin) of agricultural exports, (quantity margin), to analyze the types, prices, and quantities of exported agricultural products. The results show that China exports to Russia mainly labor-intensive types of agricultural products such as processed agricultural and horticultural products, accounting for 87.46% of total agricultural exports on average. The increase in exports is mainly due to the continuous increase in the prices of exported agricultural products. Russia exports to China mainly land-intensive types of agricultural products such as animal products, grains, oilseeds and fat products, which accounted for an average of 79.07% of total agricultural exports. The increase in exports was mainly due to the continuous increase in types and quantities of agricultural products to develop the export potential of agricultural products and expand sales. In addition, China should expand the types and quantities of agricultural products exported, and Russia should increase the added value of agricultural products and raise the export prices of agricultural products.

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    • Figure 1. Agricultural trade between China and Russia, 2009–2018
    • Figure 2. The proportion of China’s exports of various agricultural products to Russia
    • Figure 3. The proportion of Russia’s exports of various agricultural products to China
    • Table 1. The export expansion margins of China and Russia from 2009 to 2018
    • Table 2. The ternary margin and contribution rate of different types of agricultural exports of China and Russia
    • Conceptualization
      Zhang Fenghe, Viktoriia Medvid, Lu Xu
    • Data curation
      Zhang Fenghe, Viktoriia Medvid, Lu Xu
    • Formal Analysis
      Zhang Fenghe, Viktoriia Medvid, Lu Xu
    • Funding acquisition
      Zhang Fenghe, Viktoriia Medvid, Lu Xu
    • Investigation
      Zhang Fenghe, Lu Xu
    • Methodology
      Zhang Fenghe, Viktoriia Medvid, Lu Xu
    • Project administration
      Zhang Fenghe, Viktoriia Medvid, Lu Xu
    • Resources
      Zhang Fenghe, Viktoriia Medvid, Lu Xu
    • Software
      Zhang Fenghe
    • Validation
      Zhang Fenghe, Lu Xu
    • Visualization
      Zhang Fenghe, Lu Xu
    • Writing – original draft
      Zhang Fenghe
    • Supervision
      Viktoriia Medvid, Lu Xu
    • Writing – review & editing
      Viktoriia Medvid, Lu Xu