Interest in universities based on search queries on the Internet

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The improvement of global Internet access and the COVID-19 pandemic, which necessitated mass testing of online teaching methods, have forwarded the competition between higher education institutions from the regional level and the struggle for the rich student into the competition for students in all countries. The paper aims to determine the influence of the rating of higher education institutions on the interest of Internet users by conducting a comparative analysis of the popularity of the official names of higher education institutions in search queries in Ukraine and Poland. To do this, a comparative analysis of the change in the interest in leading higher education institutions in Ukraine and Poland in search queries in the Google search engine is carried out. The analysis is performed using the Google Trends web application. As a result, it is found that a high position of the university in the national ranking does not guarantee more search queries about it on the Internet by both national Internet users and users from the neighboring country. In general, Internet users continue to be most interested in universities located in their region at the time of the search.

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    • Table 1. List of the selected higher education institutions in Ukraine and Poland and their official web pages
    • Table 2. Analysis of the relative number of queries under the official names of HEIS in Ukraine from 2006 to 2020 on Google platform, %
    • Table 3. Analysis of the relative number of official queries in Poland from 2006 to 2020 on Google platform, % of max value
    • Table 4. Comparison of the number of queries in the Google search system by the official name of HEIs in the oblasts of Ukraine in 2010 and 2020
    • Table 5. Comparison of the number of queries in the Google search system by the official name of HEIs in the provinces in Poland in 2010 and 2020
    • Table 6. Comparison of the popularity of the official term of HEIs in Ukraine and Poland in the Google search system in 2010 and 2020
    • Conceptualization
      Yulia Bondarenko, Solomiya Ohinok, Artur Kisiołek
    • Funding acquisition
      Yulia Bondarenko, Solomiya Ohinok, Artur Kisiołek
    • Investigation
      Yulia Bondarenko, Solomiya Ohinok
    • Methodology
      Yulia Bondarenko, Solomiya Ohinok, Artur Kisiołek, Oleh Karyy
    • Visualization
      Yulia Bondarenko
    • Writing – original draft
      Yulia Bondarenko, Solomiya Ohinok
    • Validation
      Solomiya Ohinok, Artur Kisiołek, Oleh Karyy
    • Supervision
      Artur Kisiołek, Oleh Karyy
    • Writing – review & editing
      Artur Kisiołek, Oleh Karyy
    • Data curation
      Oleh Karyy
    • Formal Analysis
      Oleh Karyy