The impact of leadership styles on service quality and customer satisfaction: A comparative analysis between foreign and domestic capital banks in Kosovo

  • 703 Views
  • 156 Downloads

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License

This study measured the impact of leadership styles on service quality and the impact of service quality on customer satisfaction. In addition, it analyzed whether there is a difference in service quality and customer satisfaction between banks by categorizing them by capital types. The quantitative method was used to achieve the objectives. The sample comprised 360 employees of Kosovo banks, where 99 employees were from banks with domestic capital, and 261 were from foreign capital banks. According to the OLS model, the authoritarian style has a more significant impact on the service quality in banks with foreign capital. In contrast, in banks with domestic capital, a transactional style significantly impacts service quality. According to the t-test, there is a statistically significant relationship between consumer satisfaction and banks with foreign and domestic capital, with the greatest consumer satisfaction in banks with foreign capital. However, considering the service quality, the t-test showed a non-significant result, which means that there is no difference in the service quality between the two categories of banks. This paper found that the leadership style has a higher effect on the service quality of the two categories of banks, recommending that banks fill the gap between the style used and the one that affects the service quality best. Banks also received feedback on customer satisfaction to strengthen SERVQUAL model components, improving service quality and increasing customer satisfaction.

Acknowledgment
The authors are grateful to AAB College for the support in preparing this paper.

view full abstract hide full abstract
    • Figure 1. Methodology flowchart
    • Figure 2. Study framework
    • Figure 3. Leadership styles for banks with domestic capital
    • Figure 4. Leadership styles for banks with foreign capital
    • Figure 5. Quality of services
    • Figure 6. Customer satisfaction
    • Table 1. Sample demographics
    • Table 2. Descriptive analysis
    • Table 3. Questionnaire reliability
    • Table 4. Pearson correlation matrix
    • Table 5. OLS model according to the categorization of banks for leadership styles and service quality
    • Table 6. OLS model according to the categorization of banks for service quality and customer satisfaction
    • Table 7. Descriptive analysis of service quality and customer satisfaction
    • Table 8. T-test for quality of service and customer satisfaction according to the categorization of banks
    • Conceptualization
      Vrullim Buja, Fidan Qerimi, Arberesha Behluli
    • Data curation
      Vrullim Buja, Arberesha Behluli
    • Funding acquisition
      Vrullim Buja
    • Investigation
      Vrullim Buja
    • Resources
      Vrullim Buja
    • Validation
      Vrullim Buja, Arberesha Behluli
    • Writing – original draft
      Vrullim Buja, Fidan Qerimi
    • Writing – review & editing
      Vrullim Buja, Fidan Qerimi, Arberesha Behluli
    • Formal Analysis
      Fidan Qerimi, Arberesha Behluli
    • Methodology
      Fidan Qerimi, Arberesha Behluli
    • Project administration
      Fidan Qerimi, Arberesha Behluli
    • Software
      Fidan Qerimi, Arberesha Behluli
    • Supervision
      Fidan Qerimi
    • Visualization
      Fidan Qerimi