Innovation and sustainability drivers of post-COVID tourism and hotel recovery in Jordan: Evidence from 2010–2024

  • 11 Views
  • 0 Downloads

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License

Type of the article: Research Article

Abstract
This study examines how innovation and sustainability influence the recovery of Jordan’s tourism and hotel sector, and whether their combined effect accelerates recovery beyond separate contributions. Annual data for 2010–2024 are compiled from the United Nations World Tourism Organization, the World Bank World Development Indicators, the Jordan Ministry of Tourism and Antiquities, the Global Innovation Index, and the Environmental Performance Index. A recovery index tracks sector performance relative to the 2019 baseline, while conditions are controlled using gross domestic product per capita, inflation, and exchange rate stability. Fixed-effects regression results indicate that innovation is positively associated with recovery (coefficient 0.41, probability value 0.001), and sustainability is positive and statistically significant (coefficient 0.34, probability value 0.032). The interaction between innovation and sustainability is positive and statistically significant (coefficient 0.48, probability value 0.009), showing complementarity: innovation yields larger recovery gains when sustainability performance is stronger. Exchange rate stability supports recovery (coefficient 0.19, probability value 0.021), and the model explains variation in outcomes (adjusted coefficient of determination 0.72). Robustness checks with alternative specifications confirm stable coefficient signs and significance. The findings support policy packages that align innovation investment with sustainability improvements to strengthen resilience and speed recovery in Jordan for long-term competitiveness.

view full abstract hide full abstract
    • Table 1. Descriptive statistics for study variables
    • Table 2. Pearson correlation matrix among recovery, innovation, and sustainability indicators (Jordan, 2010–2024)
    • Table 3. Fixed-effects regression estimates of tourism and hotel recovery
    • Table 4. Robustness checks for the innovation–sustainability–recovery relationship
    • Table 5. Pairwise Granger causality tests between innovation, sustainability, and recovery
    • Table 6. Moderation (interaction) model confirming complementarity between innovation and sustainability
    • Conceptualization
      Ibrahim Harazneh, Maher Odeh Falah Al-shamaileh, Omar A. A. Jawabreh, Yahya A. ALzghoul, Abdullah Helalat
    • Data curation
      Ibrahim Harazneh, Maher Odeh Falah Al-shamaileh, Omar A. A. Jawabreh, Yahya A. ALzghoul, Abdullah Helalat, Ahmad Harasis
    • Funding acquisition
      Ibrahim Harazneh, Maher Odeh Falah Al-shamaileh, Ahmad Harasis
    • Software
      Ibrahim Harazneh, Maher Odeh Falah Al-shamaileh, Omar A. A. Jawabreh, Yahya A. ALzghoul, Abdullah Helalat
    • Validation
      Ibrahim Harazneh, Abdullah Helalat
    • Writing – original draft
      Ibrahim Harazneh, Maher Odeh Falah Al-shamaileh, Yahya A. ALzghoul, Abdullah Helalat
    • Writing – review & editing
      Ibrahim Harazneh, Omar A. A. Jawabreh, Ahmad Harasis
    • Investigation
      Maher Odeh Falah Al-shamaileh, Ahmad Harasis
    • Methodology
      Maher Odeh Falah Al-shamaileh, Omar A. A. Jawabreh, Yahya A. ALzghoul
    • Project administration
      Maher Odeh Falah Al-shamaileh
    • Formal Analysis
      Omar A. A. Jawabreh, Abdullah Helalat, Ahmad Harasis
    • Resources
      Ahmad Harasis