Business Perspectives
  • Login
Submit Manuscript
  • About Us
  • Journals
  • Publishing policies
  • Editorial Policies
  • Books

Alkis Thrassou

  • 2 publications
  • 588 downloads
  • 697 views
  • 781 Views
  • 0 books
  • ARTICLES
  • JOURNALS
  • Books
  • MORE PUBLICATIONS
  • KEYWORDS
  • Situation Analysis and Strategic Planning: An Empirical Case Study in the UK Beverage Industry

    Demetris Vrontis , Alkis Thrassou
    Innovative Marketing Volume 2, 2006         Issue #2
    Views: 692 Downloads: 1134 TO CITE
  • Adaptation Vs. Standardisation in International Marketing - The Country-of-Origin Effect

    Demetris Vrontis , Alkis Thrassou
    Innovative Marketing Volume 3, 2007         Issue #4
    Views: 915 Downloads: 6439 TO CITE
Innovative Marketing
Business, Management and Accounting Decision Sciences

Innovative Marketing

Connected authors
Demetris Vrontis
  • 5 Articles
  • Publishing policies
    • Ethical oversight
    • Copyright and permissions
    • Authorship and contributorship
    • Self-archiving policy
    • Article Processing Charges
    • АРС for the authors from developing countries
    • Subscription pricing policy for hybrid journals
    • Digital preservation policy
    • Open access and reference metadata
    • Reproducibility and robustness

COOKIES
The cookie settings on this website are set to 'allow all cookies' to give you the best experience.

If you continue without changing these settings, you consent to this Read more

Accept
newsletter
We accept payment with:
  • visa
  • mastercard
  • ISNI: 0000 0004 6439 8257
  • Copyright © 2025 LLC “CPC “Business Perspectives”,
    except Open Access articles

Developed by MindK. Designed by Crisp.

  • About Us
    • Company
    • News
    • Cooperation and partners
    • Advertising
    • Manuscript Administration System
  • Users support
    • Your profile
    • External services instructions
    • Site navigation
Contact us
  • Hryhorii Skovoroda lane, 10 Sumy, 40022 , Ukraine
  • +380-542-221707
  • +38-063-2891070
  • Privacy Policy
  • Cookie Policy
  • Terms and Conditions
Tweets by LLC “Business Perspectives”