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  • Eye tracking analysis: engagement levels and donor tendencies using print advertisements with emotional appeals

    Lisa M. Sciulli , Parimal S. Bhagat , Charlene P. Bebko
    Innovative Marketing Volume 8, 2012         Issue #2
    Views: 492 Downloads: 252 TO CITE
Innovative Marketing
Business, Management and Accounting Decision Sciences

Innovative Marketing

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Lisa M. Sciulli
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