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David J. Moore

  • 2 publications
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  • Consumer response to affective versus deliberative advertising appeals: the role of anticipatory emotions and individual differences in savoring capacity

    David J. Moore
    Innovative Marketing Volume 6, 2010         Issue #1
    Views: 591 Downloads: 174 TO CITE
  • The allure of hedonic versus utilitarian food temptations featured in advertising appeals

    David J. Moore
    Innovative Marketing Volume 8, 2012         Issue #1
    Views: 468 Downloads: 311 TO CITE
Innovative Marketing
Business, Management and Accounting Decision Sciences

Innovative Marketing

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