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Gianluigi Guido

  • 2 publications
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  • Shopping Motives, Big Five Factors, and the Hedonic/Utilitarian Shopping Value: An Integration and Factorial Study

    Gianluigi Guido
    Innovative Marketing Volume 2, 2006         Issue #2
    Views: 621 Downloads: 437 TO CITE

  • Preconditions for the diffusion of prosumption among firms: a case study approach

    Gianluigi Guido , Alessandro M. Peluso
    Problems and Perspectives in Management Volume 6, 2008         Issue #4
    Views: 503 Downloads: 218 TO CITE
Innovative Marketing
Business, Management and Accounting Decision Sciences

Innovative Marketing

Problems and Perspectives in Management
Business, Management and Accounting Decision Sciences Economics, Econometrics and Finance Social Sciences

Problems and Perspectives in Management

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Alessandro M. Peluso
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