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Mammy M. Helou

  • 3 publications
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  • Definition Problems and A General Systems Theory Perspective in Supply Chain Management

    Mammy M. Helou , Ian N. Caddy
    Problems and Perspectives in Management Volume 4, 2006         Issue #4
    Views: 530 Downloads: 396 TO CITE

  • Customer-Driven Markets In Supply and Distribution Chains: A Nonprofit Services Marketing Perspective

    Mammy M. Helou , Ian N. Caddy
    Innovative Marketing Volume 2, 2006         Issue #4
    Views: 688 Downloads: 176 TO CITE

  • Marketing Model Innovations in the Contextualisation of Consumer Behaviour and Service Recovery: The Case of China

    Mammy M. Helou , Ian N. Caddy
    Innovative Marketing Volume 3, 2007         Issue #1
    Views: 544 Downloads: 162 TO CITE
Problems and Perspectives in Management
Business, Management and Accounting Decision Sciences Economics, Econometrics and Finance Social Sciences

Problems and Perspectives in Management

Innovative Marketing
Business, Management and Accounting Decision Sciences

Innovative Marketing

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Ian N. Caddy
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