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Mario Belzile

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  • "Echo Generation": switching costs and the relational approach in the banking industry

    Raoul Graf , Fabien Durif , Mario Belzile
    Innovative Marketing Volume 4, 2008         Issue #1
    Views: 482 Downloads: 160 TO CITE
Innovative Marketing
Business, Management and Accounting Decision Sciences

Innovative Marketing

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Raoul Graf
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