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Meenakshi Handa

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  • Role of individual self-concept and brand personality congruence in determining brand choice

    Arpita Khare , Meenakshi Handa
    Innovative Marketing Volume 5, 2009         Issue #4
    Views: 571 Downloads: 806 TO CITE
Innovative Marketing
Business, Management and Accounting Decision Sciences

Innovative Marketing

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Arpita Khare
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