Noermijati Noermijati

This research reveals the factors explaining the purchase intention toward green products among young consumers. Young consumers are beginner consumers who are going to play an important role to take a responsibility in preserving the environment. Theory of Planned Behavior (TPB) is selected as the main theoretical framework in this research alongside some other variables (environmental concern, environmental knowledge, and willingness to pay), which are added in the research model to expand TPB application. Three hundred and twenty-six respondents were interviewed through a survey and the data are analyzed using Structural Equation Modeling (SEM).
The findings illustrated that not every explanatory variable influenced the purchase intention toward green products among young consumers. Environmental concern and attitude did not influence the purchase intention toward green products among young consumers.

Competition in service industries is fierce, so operational efficiency and cost-effectiveness can be implemented by optimizing internal resources to increase competitive advantage. This study aims to investigate the role of followership in enhancing organizational citizenship behavior (OCB) with double mediating mechanisms, such as job satisfaction and organizational commitment. This study was conducted on food distributor service companies in Indonesia and employees as respondents. Questionnaires were used to collect data, which were using convenience sampling. Then, 131 data points were gathered and prepared for analysis using the G-Power minimum sample size. Data analysis was conducted using structural equation modeling with the SmartPLS application. The results showed that followership significantly influenced OCB, job satisfaction, and organizational commitment. Furthermore, it was also observed that job satisfaction showed an effect on OCB. However, organizational commitment does not affect OCB. Furthermore, during mediation testing, only job satisfaction was found to successfully mediate and act as a connecting variable between followership and OCB. This study has contributed to the cognitive resonance theory and suggests that service companies consider leadership followership in order to enhance OCB among their employees efficiently. It also recommended that employees should first exhibit job satisfaction before engaging in extra-role behaviors for the company.

Acknowledgment
Researchers give great appreciation to Universitas Brawijaya for funding this research.

Type of the article: Research Article

Abstract
This study examines how perceived organizational support for the environment and green transformational leadership encourage green employee behavior, and whether environmental self-identity strengthens these two influences among employees of 4-star hotels on the island of Sulawesi (North Sulawesi, Central Sulawesi, and Gorontalo), Indonesia. To address the gap in the implementation of sustainability practices at the operational level, the survey was conducted among 379 employees (>2 years of service). The data were analyzed using PLS-SEM (SmartPLS 4) by bootstrapping. The results showed that perceived organizational support for the environment had a positive and significant effect on green employee behavior (β = 0.298; t = 6.520; p = 0.000), and green transformational leadership had a positive and significant effect on green employee behavior (β = 0.299; t = 6.585; p = 0.000). Environmental self-identity had the strongest direct influence on green employee behavior (β = 0.413; t = 9.538; p = 0.000). The moderation test confirmed that environmental self-identity strengthened the relationship between perceived organizational support for the environment and green employee behavior (β = 0.176; t = 4.147; p = 0.000) and between green transformational leadership and green employee behavior (β = 0.140; t = 4.340; p = 0.000). This suggests that the “green signal” from organizations and leaders is most effective when aligned with employees’ environmental identity. Based on social exchange and social identity theories, these findings affirm the importance of strengthening organizational support, developing green leadership, and building environmental self-identity to maintain green employee behavior across work units.

Acknowledgments
The authors gratefully acknowledge BPI (the Indonesian Education Scholarship), PPAPT (the Center for Higher Education Funding and Assessment), and LPDP (the Indonesian Endowment Fund for Education) for awarding the scholarship and supporting this research under No. 00077/BPPT/BPI.06/9/2023.