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Rajesh Kumar Srivastava

  • 3 publications
  • 2313 downloads
  • 905 views
  • 1408 Views
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  • Customer's Perception on Usage of Internet Banking

    Rajesh Kumar Srivastava
    Innovative Marketing Volume 3, 2007         Issue #4
    Views: 548 Downloads: 923 TO CITE
  • How experiential marketing can be used to build brands - a case study of two specialty stores

    Rajesh Kumar Srivastava
    Innovative Marketing Volume 4, 2008         Issue #2
    Views: 519 Downloads: 189 TO CITE
  • Will multiple endorsements communication strategy by a celebrity work in educated consumer segment?

    Rajesh Kumar Srivastava
    Innovative Marketing Volume 7, 2011         Issue #2
    Views: 748 Downloads: 2438 TO CITE
Innovative Marketing
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Innovative Marketing

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