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Ruth Lumb

  • 2 publications
  • 176 downloads
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  • A comparison of perceived product quality between Bulgarian and Chinese respondents

    Ruth Lumb , Vinod Lall
    Innovative Marketing Volume 9, 2013         Issue #1
    Views: 445 Downloads: 297 TO CITE
  • Application of experiential analogy in event exhibition

    Ruth Lumb , Yi Chu
    Innovative Marketing Volume 10, 2014         Issue #3
    Views: 534 Downloads: 160 TO CITE
Innovative Marketing
Business, Management and Accounting Decision Sciences

Innovative Marketing

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Vinod Lall
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Yi Chu
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