Yaoping Liu

This study aims to examine the role of social capital dimensions (e.g., structural, relational, and cognitive) in influencing business transformation among new Chinese chambers of commerce in Thailand towards cultural preservation. A total of 525 members of the new Chinese chambers of commerce participated in Thailand. Structural equation modeling (SEM) was used to examine the research hypotheses. Structural social capital has a positive and significant effect on relational social capital and cognitive social capital. Cognitive social capital also has a positive and significant effect on relational social capital. Furthermore, social capital dimensions (e.g., structural, cognitive, and relational social capital) also have a positive and significant effect on business transformation directly and indirectly towards culture preservation. The findings advance both theoretical knowledge and practical applications, offering insights for businesses and policymakers seeking to leverage social capital for sustainable transformation and long-term success. Social capital dimensions can enhance innovation, facilitate organizational change, and promote flexibility in an increasingly complex and competitive business environment across cultures, industries, and organizational settings.

Type of the article: Research Article

Abstract
Customer engagement has become one of the main focuses in the management of public cultural services in many countries due to competition in the tourism sector. The study aims to investigate how service quality influences tourists’ Chengdu of public cultural concert engagement and loyalty. A total of 527 Chengdu public cultural concert visitors participated in the study by completing structured questionnaires towards purposive sampling. Structural Equation Modeling (SEM) was employed to test research hypotheses. The service quality, as measured by the ARTQUAL dimensions, plays a partially positive and significant role in influencing customer engagement and loyalty. The study further establishes customer engagement as a mediator in the relationship between service quality and customer loyalty. Service quality dimensions, namely brand management, management policy, personal interaction, physical facilities and ergonomics, have a positive and significant effect on customer engagement. Meanwhile, visual management does not have a significant impact on customer engagement. Furthermore, customers’ engagement also has a crucial role in influencing customer loyalty and mediates the service quality and customer loyalty. Furthermore, physical facilities play a lesser role in influencing customer engagement.

Acknowledgment
Conflict of interest: The authors declare that they have no conflict of interest.

Type of the article: Research Article

Abstract
The homestay industry has become an integral part of the sharing economy, and it has become a popular issue among travelers. However, there is a lack of studies investigating the effect of homestay service quality on visitor loyalty. This study aims to examine how the quality of homestay services affects tourists’ co-creation value and loyalty. A purposive sampling method was applied towards social media platforms in China to collect the data of 527 homestay visitors of the Yum China Holding Company homestay from June 1 to August 31, 2024, during the periods of significant visitor sessions (e.g., summer session). Structural Equation Modeling (SEM) was used to examine research hypotheses. Homestay quality service of personalization and environment have a positive and significant effect on customers’ co-creation value. Meanwhile, homestay quality service activity does not have a significant effect on customer co-creation value. Furthermore, homestay service quality positively affects customer loyalty, both directly and indirectly, towards visitors’ co-creation value. It emphasizes the need to incorporate service quality personalization and environmental dimensions to foster tourists’ co-creation value and loyalty. These results highlight the necessity for homestay providers to focus on visitors’ valuable experiences to reciprocate relationships. The findings also contribute to the literature and offer practical suggestions with regard to the role of service quality, personalization, and environmental factors in improving visitor satisfaction and loyalty.

Acknowledgments
Conflict of interest: The authors declare that they have no conflict of interest.