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Tags: CPG
Articles tagged with: CPG
Determinants of consumer-based brand equity in the FMCG personal care sector: An empirical PLS-SEM examination
Varun Jewargi, Veerendrakumar M. Narasalagi, Amith Donald Menezes, Subrahmanya Kumar N.
Innovative Marketing
Volume 22 2026, Issue #1
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