Articles tagged with: Jordan

In the digital landscape: Can social media marketing activities boost brand loyalty in the Jordanian hospitality sector?

Muneer Alrwashdeh, Nesrin Almatarneh, Lu’ay Al-Mu’ani, Ayman Hindieh
Innovative Marketing Volume 21 2025, Issue #3

Predicting future brand value: The role of machine learning monitoring

Ahmad Al Adwan, Ghaiath Altrjman, Lu’ay Al-Mu’ani
Innovative Marketing Volume 21 2025, Issue #2

The role of emotional intelligence in enhancing organizational resilience: Examining the moderating impact of transformational leadership

Abdallah Q. Bataineh, Mohammad Alhur, Dhia Qasim, Ahmed Shuhaiber
Problems and Perspectives in Management Volume 23 2025, Issue #3

Impact of board characteristics and gender diversity on research and development spending in Jordan

Dua’a Shubita, Majd Munir Iskandrani, Hadeel Boshmaf, Hadeel Yaseen, Mohammad Fawzi Shubita
Problems and Perspectives in Management Volume 23 2025, Issue #2

How HR analytics catalyzes bank competitiveness: Investigating the mediating role of data-driven decision-making and the moderating effect of organizational agility

Amro Alzghoul
Banks and Bank Systems Volume 20 2025, Issue #2

Assessing the impact of IFRS 9’s Expected Credit Loss model on capital allocation in Jordanian banks

Mohammad Fawzi Shubita, Faez Hlail Srayyih, Sinan Abdullah Harjan, Dua’a Shubita, Majd Munir Iskandrani
Banks and Bank Systems Volume 20 2025, Issue #2

The role of technological enablers and government support in e-commerce adoption among SMEs in Jordan

Abdallah Ali Mohammad Alrifae
Problems and Perspectives in Management Volume 23 2025, Issue #2

How do social media marketing activities enhance online purchase intention among Jordanian consumers? The role of brand trust and brand engagement

Muneer Alrwashdeh
Innovative Marketing Volume 21 2025, Issue #2

How human AI skills and competitive psychological climate drive organizational innovation

Azzam Abou-Moghli
Problems and Perspectives in Management Volume 23 2025, Issue #2
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