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Tags: TikTok
Articles tagged with: TikTok
Exploring the impact of influencers’ characteristics on the cosmetics purchase intentions of TikTok users
Ta Huy Hung, Van Huy Trinh, Thi Mai Le
Innovative Marketing
Volume 21 2025, Issue #2
Online impulse buying on TikTok platform: Evidence from Indonesia
Nur Rizqi Febriandika, Alfinna Putri Utami, Afifah Nur Millatina
Innovative Marketing
Volume 19 2023, Issue #3
Why do users keep coming back to TikTok? Understanding users’ motivation toward the continuous use intention of Chinese adolescent social media users
Jinhua Shao, Meiling Zhao, Yan Lyu, Yugang Chen
Innovative Marketing
Volume 19 2023, Issue #3
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