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Articles tagged with: Twitter

Social marketing efficacy in driving attitudinal changes of female students: Escapade of campus prostitution in Nigerian universities

Victor O. Okolo, Millicent Ifeyinwa Ohanagorom, Gbemisola Ogbolu, Ifeanyichukwu Oranusi, Charles Eze Obeta
Innovative Marketing Volume 20 2024, Issue #1

Understanding Thailand’s tourism industry from the perspective of tweets: A qualitative content analysis using NVivo 12.0

Haiying Fu, Meizhi Ma, Xiaoe Zhu
Problems and Perspectives in Management Volume 21 2023, Issue #4

An analysis of how Fortune 500 companies respond to users replying to company tweets

Michael North, Cong Li, Jiangmeng Liu
Innovative Marketing Volume 13 2017, Issue #4
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