Articles tagged with: Vietnam

Impacts of personalized advertising on online purchasing behavior of young consumers on TikTok Shop

Van Nguyen, Hieu Nguyen, Oanh Ha
Innovative Marketing Volume 21 2025, Issue #4

The impact of environment, social, and governance factors on employee commitment of commercial banks in Vietnam: The mediation effect of employee motivation

Trang Thi Thu Nguyen, Anh Vu Phuong Nguyen, Uyen Thu Nguyen, Khang Manh Truong, Giang Thi Ha Nguyen, Linh Phuong Kieu
Banks and Bank Systems Volume 20 2025, Issue #4

The relationship between transformational leadership style, innovation capability, management accounting information systems, and performance in Vietnam’s manufacturing firms

Thu Hien Nguyen, Dao Tung Nguyen, Tuan Anh Nguyen
Problems and Perspectives in Management Volume 23 2025, Issue #4

Consumer purchase behavior in livestreaming commerce: An investigation through the lens of the UTAUT2 model

Du Thi Chung
Innovative Marketing Volume 21 2025, Issue #4

Understanding the psychological mechanisms and moderating effects of fear of mising out in Vietnamese shopping malls

Nguyen Duy Phuong, Bui Thanh Khoa
Innovative Marketing Volume 21 2025, Issue #4

The impact of inventory management on Vietnam’s industrial firm performance: A double-threshold regression approach

Hai Anh Vu Thi, Thi Thanh Hoang
Investment Management and Financial Innovations Volume 22 2025, Issue #4

Evaluating key determinants of Vietnam’s integration into global value chains

Thu Nguyen Anh, Linh Nguyen Thi Phuong, Tuoi Vu Hong
Problems and Perspectives in Management Volume 23 2025, Issue #3

The role of outsourced accounting services in enhancing SMEs’ business performance

Duong Thi Thanh Hien, Thu Hoai Thi Le, Giang Ha Hai
Problems and Perspectives in Management Volume 23 2025, Issue #3

The impact of cultural values on the electric vehicle purchase intention: Testing the moderating role of subjective norms

Phu Hoang Nguyen, Huong Thu Duong, Sinh Duc Hoang
Innovative Marketing Volume 21 2025, Issue #3
12345>>