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Articles tagged with: b2b

Examining relationship marketing and strategic branding in b2b Greek SMEs: A family business development

Irene Samanta
Innovative Marketing Volume 18 2022, Issue #3

An analysis of how Fortune 500 companies respond to users replying to company tweets

Michael North, Cong Li, Jiangmeng Liu
Innovative Marketing Volume 13 2017, Issue #4
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