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Tags: bottom of the pyramid
Articles tagged with: bottom of the pyramid
The moderating impact of gender differences on the relationship between barriers and behavioral intentions to use mobile fintech services
Muhammad Ashoer, Andi Faisal Bahari, Amar Sani, Masdar Mas’ud, Moch Ridho Ghazali Rahman
Innovative Marketing
Volume 21 2025, Issue #1
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