Articles tagged with: brand image

The impact of digital marketing on the reputation of insurance companies: The role of service quality and brand trust

Khaled M. Aboalganam, Amro Alzghoul
Insurance Markets and Companies Volume 16 2025, Issue #1

The impact of social ties on customer loyalty: Mediating effects of satisfaction and moderating commitment

Juharsah Juharsah
Innovative Marketing Volume 20 2024, Issue #4

Factors affecting consumer behavior in Smartphone purchases in Nepal

Bharat Rai, Rewan Kumar Dahal, Binod Ghimire
Innovative Marketing Volume 19 2023, Issue #3

Examining the influence of social media marketing on purchase intention: The mediating role of brand image

Imran Ali, Mohammad Naushad
Innovative Marketing Volume 19 2023, Issue #4

Product quality as a mediating variable in repurchase decisions: The case of Indonesian skincare products

Ana Komari
Innovative Marketing Volume 19 2023, Issue #3

The impact of consumer-based brand equity on consumer attitude and intention towards electronic word-of-mouth: An empirical study on luxury brands in Saudi Arabia

Nada Saleh Badawi, Amani Ahmed Basif
Innovative Marketing Volume 19 2023, Issue #3

Influence of light and color of advertising photography on consumers’ purchase intention

Fenglei Chen, Khunanan Sukpasjaroen, Thitinan Chankoson
Innovative Marketing Volume 18 2022, Issue #4

Success model of online food delivery system: The role of brand image in customer responses

Ezgi Erkmen, Nida Turegun
Innovative Marketing Volume 18 2022, Issue #2

Determining the impact of experiential marketing on consumer satisfaction: A case of India’s luxury cosmetic industry

Rati Dhillon, Bhawna Agarwal, Namita Rajput
Innovative Marketing Volume 17 2021, Issue #4
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