Business Perspectives
  • Login
Submit Manuscript
  • About Us
  • Journals
  • Publishing policies
  • Editorial Policies
  • Books
  • Home
  • Publishing policies
  • Tags: brand loyalty

Articles tagged with: brand loyalty

The influence of greenwashing perceptions on consumer purchase intentions in the Chinese fashion industry

Jiawei Yu, Yiting Yang, Hongyan Wang
Innovative Marketing Volume 21 2025, Issue #1

Factors influencing brand equity: Testing Aaker’s brand equity framework in Malaysian toy industry

Wong Chee Hoo, Chai Yi Xin, Visal Moosa
Innovative Marketing Volume 20 2024, Issue #1

How to promote repurchase intention toward Covid-19 antigen test kits: Evidence from Thai consumers

Long Kim, Thanapa Chouykaew, Siwarit Pongsakornrungsilp, Teerasak Jindabot, Sangwon Lee
Innovative Marketing Volume 19 2023, Issue #1

Does brand love strictly increase purchase intention? The case of Linio

Kevin Helaman Rocha-Vallejos, Shirley Nicol Rabanal-Altamirano, Daniel Amadeo Robles-Fabian, Franklin Cordova-Buiza
Innovative Marketing Volume 18 2022, Issue #4

Brand loyalty towards online accommodation booking platforms

Christo Bisschoff, Wehmeyer Joubert
Innovative Marketing Volume 16 2020, Issue #2
  • Publishing policies
    • Ethical oversight
    • Copyright and permissions
    • Authorship and contributorship
    • Self-archiving policy
    • Article Processing Charges
    • АРС for the authors from developing countries
    • Subscription pricing policy for hybrid journals
    • Digital preservation policy
    • Open access and reference metadata
    • Reproducibility and robustness

COOKIES
The cookie settings on this website are set to 'allow all cookies' to give you the best experience.

If you continue without changing these settings, you consent to this Read more

Accept
newsletter
We accept payment with:
  • visa
  • mastercard
  • ISNI: 0000 0004 6439 8257
  • Copyright © 2025 LLC “CPC “Business Perspectives”,
    except Open Access articles

Developed by MindK. Designed by Crisp.

  • About Us
    • Company
    • News
    • Cooperation and partners
    • Advertising
    • Manuscript Administration System
  • Users support
    • Your profile
    • External services instructions
    • Site navigation
Contact us
  • Hryhorii Skovoroda lane, 10 Sumy, 40022 , Ukraine
  • +380-542-221707
  • +38-063-2891070
  • Privacy Policy
  • Cookie Policy
  • Terms and Conditions
Tweets by LLC “Business Perspectives”