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Articles tagged with: brand

Customer value and customer brand engagement: Their effects on brand loyalty in automobile business

Sid Terason, Shixin Zhao, Pirayut Pattanayanon
Innovative Marketing Volume 17 2021, Issue #2

Experience marketing and its tools in promoting the insurance services

Pavlo Horyslavets, Mariia Plonka, Viktor Trynchuk
Innovative Marketing Volume 14 2018, Issue #1

Methodological framework for integrated business structures branding development in Ukraine

Lyudmila Ganushchak-Efimenko, Valeriia Shcherbak, Оlena Nifatova, Oleh Kolodiziev, Rafał Rębilas
Innovative Marketing Volume 15 2019, Issue #2

Management of visual communications in insurance companies (on the example of using icons in logos)

Viktor Trynchuk
Problems and Perspectives in Management Volume 15 2017, Issue #2 (cont. 2)
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