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Articles tagged with: consumer attitudes

A study on the impacts of safety and security on consumer’s intention to use electronic wallets in Hanoi

Mi Vu Ha Cong, Cuong Hung Nguyen, Lien Thuy Nhu, The Tuan Tran
Innovative Marketing Volume 20 2024, Issue #4

Effect of celebrity endorsers’ attributes on purchase intentions in South Africa

Boitumelo Vincent Molelekeng, Hilda Bongazana Dondolo
Innovative Marketing Volume 17 2021, Issue #4
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