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Tags: consumer perception
Articles tagged with: consumer perception
Influence of consumer motivations and perception on the adoption of smart, green, and sustainable building materials
Rajendra P., Mohanasundaram T.
Innovative Marketing
Volume 19 2023, Issue #4
Experiential marketing strategies used by luxury cosmetics companies
Rati Dhillon, Bhawna Agarwal, Namita Rajput
Innovative Marketing
Volume 18 2022, Issue #1
Effect of celebrity endorsers’ attributes on purchase intentions in South Africa
Boitumelo Vincent Molelekeng, Hilda Bongazana Dondolo
Innovative Marketing
Volume 17 2021, Issue #4
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