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Articles tagged with: customer loyalty

Ranking the effect of services marketing mix elements on the loyalty of customers by using Topsis method (case study: city bank branches in Tehran)

Hossein Azimi
Innovative Marketing Volume 13 2017, Issue #2

Measuring the customer satisfaction based on SERVQUAL model (case study: Mellat Bank in Tehran city)

Nasrin Oskooii, Ebrahim Albonaiemi
Innovative Marketing Volume 13 2017, Issue #2

Assessment of the enterprise marketing performance

Maryna Korzh, Andriy Gaievskyi, Karyna Hurdzhyian
Problems and Perspectives in Management Volume 15 2017, Issue #4

A study on the effect of service quality on customer loyalty and corporate performance in financial industry

Chia-Ming Liu, Tsung-Yuan Wang
Problems and Perspectives in Management Volume 15 2017, Issue #2 (cont. 2)
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