Articles tagged with: digital marketing

The role of digital marketing tools in promoting tourism: An applied study on online marketing strategies

Abdelrehim Awad, Bshair Alharthi
Innovative Marketing Volume 21 2025, Issue #2

The influence of social media marketing on customer knowledge management: The role of confidentiality in UAE public banks

Abdelrehim Awad, Ahmed Moustafa Aldabousi, Seham Albatal
Banks and Bank Systems Volume 20 2025, Issue #1

Inbound social media marketing and increased sales in SMEs: a correlational study in the pet food industry

Boris John Vasquez-Reyes, Franklin Cordova-Buiza
Innovative Marketing Volume 20 2024, Issue #3

Digital marketing as a determinant variable for improving the business performance

Ernani Hadiyati, Sugeng Mulyono, Gunadi
Innovative Marketing Volume 20 2024, Issue #3

Digital marketing and customer orientation as predictors of sustainability in tourism SMES

Nancy Tupac Yupanqui Lima, Karla Liliana Haro-Zea, Robin Alexander Díaz Saavedra
Innovative Marketing Volume 20 2024, Issue #1

Digital market orientation and organizational economic performance of service SMEs

Juan Manuel Andrade Navia, Claudia Parra, Juan Diego Cedeno
Problems and Perspectives in Management Volume 21 2023, Issue #2

Product quality as a mediating variable in repurchase decisions: The case of Indonesian skincare products

Ana Komari
Innovative Marketing Volume 19 2023, Issue #3

The influence of digital transformation on the growth of small and medium enterprises in South Africa

Sanele Jeza, Lawrence Mpele Lekhanya
Problems and Perspectives in Management Volume 20 2022, Issue #3

Determining the impact of brand value on the credibility of influencers over the purchase decision of millennial consumers

Patricia Zirena-Bejarano, Elbia Myreyle Chávez Zirena, Bernardo De La Gala Velasquez
Innovative Marketing Volume 18 2022, Issue #2
12>>