Articles tagged with: digital marketing

Digital marketing management in Ukrainian SMEs: Tools, barriers and strategic readiness for transformation

Anastasiia Mostova, Liudmyla Batsenko, Inna Arakelova, Roman Halenin, Nataliia Klietsova, Valeriia Baranova, Anastasiia Krasovska
Innovative Marketing Volume 22 2026, Issue #2

A moderated mediation model of the relationship among digital marketing campaigns, brand recall, purchase intention, and purchase decision

Nguyen Thi Thanh Thuy, Nguyen Thi Thanh Van
Innovative Marketing Volume 22 2026, Issue #2

The impact of big data analytics on digital marketing decision-making: A comprehensive analysis

Roberta Bajrami, Adelina Gashi, Kaltrina Bajraktari, Etleva Namligjiu
Innovative Marketing Volume 21 2025, Issue #3

Digital innovation and performance of student startups in Peru: A PLS-SEM evaluation

Luis Miguel Olortegui-Alcalde, Franklin Cordova-Buiza
Problems and Perspectives in Management Volume 23 2025, Issue #4

Meta-analysis of publications on the impact of digital marketing strategies on small and medium enterprise performance

Kosovare Ukshini, Roberta Bajrami, Arta Hoti Arifaj
Innovative Marketing Volume 21 2025, Issue #4

Social media and consumer engagement: A bibliometric analysis and future research directions

Niramon Rawangngam, Pimlapas Pongsakornrungsilp, Chukiat Siriwong, Kanokkan Ketkaew, Sasawalai Tonsakunthaweeteam, Vikas Kumar
Innovative Marketing Volume 21 2025, Issue #3

The influence of social media marketing on customer knowledge management: The role of confidentiality in UAE public banks

Abdelrehim Awad, Ahmed Moustafa Aldabousi, Seham Albatal
Banks and Bank Systems Volume 20 2025, Issue #1

The role of digital marketing tools in promoting tourism: An applied study on online marketing strategies

Abdelrehim Awad, Bshair Alharthi
Innovative Marketing Volume 21 2025, Issue #2

Inbound social media marketing and increased sales in SMEs: a correlational study in the pet food industry

Boris John Vasquez-Reyes, Franklin Cordova-Buiza
Innovative Marketing Volume 20 2024, Issue #3
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