Articles tagged with: e-commerce

Drivers of consumers’ trust and online purchase decisions: Evidence from Vietnam’s e-commerce market

Bui Van Vien, The Tuan Tran, Cuong Hung Nguyen, Nguyen Huy Hoang, Pham Quang Tin
Innovative Marketing Volume 22 2026, Issue #1

AI and online purchase decisions: The mediating role of attitude

Le Thi Kim Hoa
Innovative Marketing Volume 21 2025, Issue #4

Mapping research trends in online shopping behavior during the fourth industrial revolution: A bibliometric analysis

Hanh Vo Thi Xuan, Vo Minh Huan, Le Hoanh Su
Innovative Marketing Volume 21 2025, Issue #4

Meta-analysis of publications on the impact of digital marketing strategies on small and medium enterprise performance

Kosovare Ukshini, Roberta Bajrami, Arta Hoti Arifaj
Innovative Marketing Volume 21 2025, Issue #4

Uncovering patterns of digital transformation of European economies using self-organizing maps

Olena Pakhnenko, Hanna Yarovenko, Andrii Semenog, Yevgeniya Mordan, Oleksii Tarasenko
Problems and Perspectives in Management Volume 23 2025, Issue #3

Determinants of restaurant tax compliance: The moderating role of technology-based monitoring

Elly Asmara, Ngatno, Dwi Ratmono, Augustin Rina Herawati
Public and Municipal Finance Volume 14 2025, Issue #2

The influence of utilitarian value, hedonic value, and online review on consumers’ satisfaction, trust, and repurchasing intention in e-commerce platforms

Dam Tri Cuong
Innovative Marketing Volume 21 2025, Issue #2

The role of demographic characteristics and shopping habits in online shopping behavior

Valentina Balogh-Kardos, Renátó Balogh, Tímea Gál
Innovative Marketing Volume 21 2025, Issue #1

Purchase intention of Millennial Muslims toward B2C e-commerce

Nur Rizqi Febriandika, Luthfiyatillah, Syed Marwan Mujahid bin Syed Azman
Innovative Marketing Volume 21 2025, Issue #1
123>>