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Tags: entertainment
Articles tagged with: entertainment
The effect of social media marketing activities dimensions on value co-creation behavior: An application of the commitment-trust theory
Nguyen Thi Huyen, Nguyen Minh Ngoc, Cao Anh Thao
Innovative Marketing
Volume 20 2024, Issue #3
Factors affecting users’ brand awareness through social media marketing on TikTok
Cuong Nguyen, Thao Tran, Tien Nguyen
Innovative Marketing
Volume 20 2024, Issue #1
The effect of influencer advertising on the intention to buy Wardah cosmetics in Indonesia
Cheery Pur Damayanti, Dara Ninggar, Catur Sugiarto
Innovative Marketing
Volume 20 2024, Issue #1
Why do users keep coming back to TikTok? Understanding users’ motivation toward the continuous use intention of Chinese adolescent social media users
Jinhua Shao, Meiling Zhao, Yan Lyu, Yugang Chen
Innovative Marketing
Volume 19 2023, Issue #3
The impact of smartphone advergames characteristics on purchasing intentions: the mediating role of game involvement
Rana K. Al-Soluiman, Abdallah Q. Bataineh, Sameer M. Al-Jabaly, Hanadi A. Salhab
Innovative Marketing
Volume 16 2020, Issue #3
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