Articles tagged with: green marketing

Assessing the influence of green marketing on consumers’ word-of-mouth through the mediating effect of brand equity dimensions

Bassel Maaliky, Mazen Massoud, Radwan Choughari
Innovative Marketing Volume 21 2025, Issue #2

The intervening role of the image of green brands in increasing green brands’ purchasing intention of personal care product

Sutisna, Elisiyah, Umalihayati, Syamsul Hidayat, Theresia Gunawan
Innovative Marketing Volume 21 2025, Issue #2

The impact of social responsibility on the competitive advantage of small and medium-sized enterprises in Hanoi, Vietnam

The Tuan Tran, Bui Van Vien, Do Thi Tho
Problems and Perspectives in Management Volume 23 2025, Issue #1

The influence of greenwashing perceptions on consumer purchase intentions in the Chinese fashion industry

Jiawei Yu, Yiting Yang, Hongyan Wang
Innovative Marketing Volume 21 2025, Issue #1

The linkage between green banking practices and green loyalty: A customer perspective

Deepthi S. Pawar, Jothi Munuswamy
Banks and Bank Systems Volume 17 2022, Issue #3

Impact of the anti-consumption lifestyle on brand attitudes via green advertising: The moderating effect of message types

Hee Jung Lee
Innovative Marketing Volume 17 2021, Issue #2

Identification of green marketing strategies: perspective of a developing country

Maria Hayu Agustini, Sentot Suciarto Athanasius, Berta Bekti Retnawati
Innovative Marketing Volume 15 2019, Issue #4