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Tags: influencer
Articles tagged with: influencer
Factors affecting users’ brand awareness through social media marketing on TikTok
Cuong Nguyen, Thao Tran, Tien Nguyen
Innovative Marketing
Volume 20 2024, Issue #1
What causes social media users to engage and mimic virtual influencers? The role of self-congruity
Lokweetpun Suprawan, Sasipa Pojanavatee
Innovative Marketing
Volume 18 2022, Issue #4
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