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Tags: interactivity
Articles tagged with: interactivity
Exploring the impact of influencers’ characteristics on the cosmetics purchase intentions of TikTok users
Ta Huy Hung, Van Huy Trinh, Thi Mai Le
Innovative Marketing
Volume 21 2025, Issue #2
Factors affecting users’ brand awareness through social media marketing on TikTok
Cuong Nguyen, Thao Tran, Tien Nguyen
Innovative Marketing
Volume 20 2024, Issue #1
The effects of social media live streaming commerce on Vietnamese Generation Z consumers’ purchase intention
Thi Thuy An Ngo, Chi Thanh Bui, Huynh Khanh Long Chau, Nguyen Phuc Nguyen Tran
Innovative Marketing
Volume 19 2023, Issue #4
Determinants of sustainable consumption: Moderating role of pandemic fear
Evi Susanti, Layla Hana Marisa, Endri Endri
Innovative Marketing
Volume 18 2022, Issue #4
An analysis of how Fortune 500 companies respond to users replying to company tweets
Michael North, Cong Li, Jiangmeng Liu
Innovative Marketing
Volume 13 2017, Issue #4
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