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Articles tagged with: market segmentation

Wine purchasing decisions in India from a consumer’s perspective: An analysis of influencing factors on the buying behavior

Anagha Ravikumar, Sushant Malik, Asmita Chitnis, Dipen Paul, Dharmesh K. Mishra
Innovative Marketing Volume 18 2022, Issue #2

Discovering the values of generation X and millennial consumers in Indonesia

Arief Helmi, Vita Sarasi, Umi Kaltum, Yogi Suherman
Innovative Marketing Volume 17 2021, Issue #2
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