Login
Submit Manuscript
Search ...
Search
About Us
Journals
Publishing policies
Editorial Policies
Books
Home
Publishing policies
Tags: marketing communication
Articles tagged with: marketing communication
Analyzing the effect of inward- vs. outward-looking activities on student loyalty in Japanese universities
Masaki Koizumi, Takumi Kato
Innovative Marketing
Volume 20 2024, Issue #3
What causes social media users to engage and mimic virtual influencers? The role of self-congruity
Lokweetpun Suprawan, Sasipa Pojanavatee
Innovative Marketing
Volume 18 2022, Issue #4
Consumer storytelling as an element of word-of-mouth communication of nostalgic brands: evidence from Poland
Magdalena Grębosz-Krawczyk
Innovative Marketing
Volume 16 2020, Issue #3
Publishing policies
Ethical oversight
Copyright and permissions
Authorship and contributorship
Self-archiving policy
Article Processing Charges
АРС for the authors from developing countries
Subscription pricing policy for hybrid journals
Digital preservation policy
Open access and reference metadata
Reproducibility and robustness
COOKIES
The cookie settings on this website are set to 'allow all cookies' to give you the best experience.
If you continue without changing these settings, you consent to this
Read more
Accept
