Business Perspectives
  • Login
Submit Manuscript
  • About Us
  • Journals
  • Publishing policies
  • Editorial Policies
  • Books
  • Home
  • Publishing policies
  • Tags: marketing communication

Articles tagged with: marketing communication

Analyzing the effect of inward- vs. outward-looking activities on student loyalty in Japanese universities

Masaki Koizumi, Takumi Kato
Innovative Marketing Volume 20 2024, Issue #3

What causes social media users to engage and mimic virtual influencers? The role of self-congruity

Lokweetpun Suprawan, Sasipa Pojanavatee
Innovative Marketing Volume 18 2022, Issue #4

Consumer storytelling as an element of word-of-mouth communication of nostalgic brands: evidence from Poland

Magdalena Grębosz-Krawczyk
Innovative Marketing Volume 16 2020, Issue #3
  • Publishing policies
    • Ethical oversight
    • Copyright and permissions
    • Authorship and contributorship
    • Self-archiving policy
    • Article Processing Charges
    • АРС for the authors from developing countries
    • Subscription pricing policy for hybrid journals
    • Digital preservation policy
    • Open access and reference metadata
    • Reproducibility and robustness

COOKIES
The cookie settings on this website are set to 'allow all cookies' to give you the best experience.

If you continue without changing these settings, you consent to this Read more

Accept
newsletter
We accept payment with:
  • visa
  • mastercard
  • ISNI: 0000 0004 6439 8257
  • Copyright © 2025 LLC “CPC “Business Perspectives”,
    except Open Access articles

Developed by MindK. Designed by Crisp.

  • About Us
    • Company
    • News
    • Cooperation and partners
    • Advertising
    • Manuscript Administration System
  • Users support
    • Your profile
    • External services instructions
    • Site navigation
Contact us
  • Hryhorii Skovoroda lane, 10 Sumy, 40022 , Ukraine
  • +380-542-221707
  • +38-063-2891070
  • Privacy Policy
  • Cookie Policy
  • Terms and Conditions
Tweets by LLC “Business Perspectives”