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  • Tags: new product

Articles tagged with: new product

Identifying customer priority for new products in target marketing: Using RFM model and TextRank

Seongbeom Hwang, Yuna Lee
Innovative Marketing Volume 17 2021, Issue #2

Impact of consumer innovativeness on risk and new product adoption: a moderating role of Indonesia’s demographic factors

Anna Triwijayati, Melany, Dian Wijayanti
Innovative Marketing Volume 16 2020, Issue #4

Strategic pricing across the product’s sales cycle: a conceptualization

David R. Rink
Innovative Marketing Volume 13 2017, Issue #3
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