Articles tagged with: online shopping

Consumer purchase behavior in livestreaming commerce: An investigation through the lens of the UTAUT2 model

Du Thi Chung
Innovative Marketing Volume 21 2025, Issue #4

Mapping research trends in online shopping behavior during the fourth industrial revolution: A bibliometric analysis

Hanh Vo Thi Xuan, Vo Minh Huan, Le Hoanh Su
Innovative Marketing Volume 21 2025, Issue #4

Online shopping styles of Millennials and Generation Z: Evidence from Indonesia

Arief Helmi, Yogi Suherman, Wa Ode Zusnita
Innovative Marketing Volume 21 2025, Issue #2

The influence of hedonic shopping motivation on online impulse buying behavior in the fashion industry

Lerato S. Mashilo, Riané C. Dalziel, Ephrem Habtemichael Redda
Innovative Marketing Volume 21 2025, Issue #1

The role of demographic characteristics and shopping habits in online shopping behavior

Valentina Balogh-Kardos, Renátó Balogh, Tímea Gál
Innovative Marketing Volume 21 2025, Issue #1

The power of trust: How does consumer trust impact satisfaction and loyalty in Indonesian digital business?

Hadi Kurniadi, Junaid Ali Saeed Rana
Innovative Marketing Volume 19 2023, Issue #2

Examining university students’ behaviors towards online shopping: An empirical investigation in an emerging market

Ahmed Al Asheq, Khadiza Rahman Tanchi, Sabrina Akhter, Md. Kamruzzaman, K. M. Anwarul Islam
Innovative Marketing Volume 18 2022, Issue #1

Experiential marketing strategies used by luxury cosmetics companies

Rati Dhillon, Bhawna Agarwal, Namita Rajput
Innovative Marketing Volume 18 2022, Issue #1