Articles tagged with: online shopping

The influence of hedonic shopping motivation on online impulse buying behavior in the fashion industry

Lerato S. Mashilo, Riané C. Dalziel, Ephrem Habtemichael Redda
Innovative Marketing Volume 21 2025, Issue #1

The role of demographic characteristics and shopping habits in online shopping behavior

Valentina Balogh-Kardos, Renátó Balogh, Tímea Gál
Innovative Marketing Volume 21 2025, Issue #1

The power of trust: How does consumer trust impact satisfaction and loyalty in Indonesian digital business?

Hadi Kurniadi, Junaid Ali Saeed Rana
Innovative Marketing Volume 19 2023, Issue #2

Examining university students’ behaviors towards online shopping: An empirical investigation in an emerging market

Ahmed Al Asheq, Khadiza Rahman Tanchi, Sabrina Akhter, Md. Kamruzzaman, K. M. Anwarul Islam
Innovative Marketing Volume 18 2022, Issue #1

Experiential marketing strategies used by luxury cosmetics companies

Rati Dhillon, Bhawna Agarwal, Namita Rajput
Innovative Marketing Volume 18 2022, Issue #1