Articles tagged with: purchase

The influence of unverified news and electronic word-of-mouth on customer satisfaction and purchase intention: An empirical study on the food and beverage industry

Ngoc-Hong Duong, Chi Viet Duong, Thien Kim Nguyen Ba, Bao Tran Tran, Minh Chau Thai
Innovative Marketing Volume 21 2025, Issue #1

Exploring factors affecting tourists’ purchase intention of Wuhan cuisine

Cao Yan, Chonlavit Sutunyarak
Innovative Marketing Volume 20 2024, Issue #3

The influence of co-branding strategies on repurchase intention: Empirical evidence on cosmetics and herbal medicine collaboration product in Indonesia

Robertus Basiya, Marlien Marlien, Kasmari Kasmari, Bambang Sutejo, Bambang Sudiyatno
Innovative Marketing Volume 20 2024, Issue #2

Impact of laptop dealer firm’s service quality on customers’ loyalty in Jordan

Al-Harith M. Abu Hussien, Rashad Al Saed, Ahmad A. I. Shajrawi, Ahmad Albloush, Hussam Ali
Innovative Marketing Volume 19 2023, Issue #1

Impact of consumer innovativeness on risk and new product adoption: a moderating role of Indonesia’s demographic factors

Anna Triwijayati, Melany, Dian Wijayanti
Innovative Marketing Volume 16 2020, Issue #4